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Hi! I'm Ian Anderson
After more than 15 years as an athlete, trainer, educator, consultant, and coach, I have discovered 3 basic truths:
  • We all have untapped potential that we wish we could access

  • We all wish we could be healthier, happier and/or more successful

  • We all want to live our best life, a life that matters

Above all else, our ability to achieve these is most dramatically influenced by our state of wellbeing.
It is for that reason that I started Zoetic, a company that is dedicated to helping others to unlock their potential to live a life of thriving. 


Welcome to Zoetic!

Zoetic means "vitality" or to "live life in abundance".

Since founding Zoetic, I have been able to support thousands of people around the world, across 5 continents, to make positive, meaningful and sustainable change in their lives, empowering their pursuit of self-optimization.


As a coach, I've empowered: Individuals, Students, Athletes, Executives, Veterans, Parents, and the list goes on.

As a consultant, I've been fortunate to support the development and implementation of world-class culture and well-being programs at companies like:

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Proudly supporting people and organizations world-wide.

- from start-ups, nonprofits and schools, to publicly traded and Fortune 500s.

Experience & Qualifications

We are all athletes of life. I mean that in how we approach life. Of course, we all have different goals, abilities, interests and circumstances, but the pathway to being our best and living our best life is similar to how athletes approach their sport. There is a need for preparation, learning and conditioning, time for challenge and growth, time for recovery and reflection, and a time for rest. Also similar to athletes, most of us will experience setbacks or moments of defeat. 

As your coach, my job is to listen, challenge, offer expert perspective, provide meaningful feedback, and guide you down a pathway toward your goals. To inspire, empower and encourage you to become your best self - optimizing your health, happiness and success.

My Qualifications include:

B.App.Sc (Physical Education & Psychology)

Applied Positive Psychology Specialist

CMPT - Certified Master Personal Trainer

CHC - Certified Health Coach

CET - Certified Exercise Therapist

CPC - Certified Professional Coach

CLC - Certified Life Coach

CHPC - Certified High Performance Coach

Coaching to boost your...


Overall Well-being

Physical Health & Fitness


Body Composition


Habit Development/Change

Athletic Performance




Time Management


Leadership Development

Team Building

Communication Skills




Emotional Regulation



Stress Management

Confidence / Self-Esteem



Meaning & Purpose



If you are looking to discover your best-self, or need support and guidance through a particular challenge, I would love to help you transform your life into a life of thriving. I look forward to connecting with you and supporting you on your journey.

Ian Anderson - Founder & Coach

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